Pink Revolution A Comprehensive Overview

Pink Revolution - A Comprehensive Overview

The term Pink Revolution refers to a technological revolution in the country's poultry and meat processing sectors. Durgesh Patel is widely regarded as the "Father of the Pink Revolution."

Knowing about the Pink Revolution is important since its difficulties and scope are relevant to competitive tests like those for the Bank, RRB, SSC, Insurance, and other Governmental bodies.

India's food industry has had multiple revolutions, including the white, green, and golden revolutions, which were related to milk and agriculture, respectively. During the Pink Revolution, the poultry and meat industries, onion production, and pharmaceuticals were prioritised. India, as a country with a large poultry and cattle population, has a strong potential for growth in this sector.

On that note, let’s throw light on the Pink Revolution, Government policies, and the opportunities, and difficulties associated with the Pink Revolution.

Pink Revolution In India

The Pink Revolution in India is the modernization of the meat and poultry processing industry. Candidates should be aware that the Pink Revolution is sometimes referred to as a revolution in the production of onions, drugs, and prawns. Modernization in the meat business refers to the specialisation and mechanisation of the accepted processes.

For Indian organisations to meet and sustain international standards, industrialization and advanced technologies are required. Additionally, adopting and expanding mass manufacturing capabilities boosts industry productivity.

There is a tonne of room for the domestic market to grow because a substantial portion of Indians still like purchasing their meat from neighbourhood butcher shops to buying it in a conventional package.

Given the growing danger posed by zoonotic diseases, India must also maintain and construct top-notch facilities in order to prevent other nations from forbidding its exports.

Challenges & Potential of the Pink Revolution

The National Meat and Poultry Processing Board, which is governed by the Ministry of Food Processing, is responsible for the Pink Revolution. The difficulties that the pink revolution experienced are listed below.

1. India has a large population of livestock, yet it only makes up around 2% of the global market.
2. Regulating the safety and quality of meat and poultry
3. Establishing uniform production and export regulations for meat
4. Provide facilities for testing meat
5. Supplying cold storage to support the expansion of the meat- and poultry-processing industry.
6. Facilities for contemporary slaughterhouse infrastructure
7. Increased sector investment and hygienic methods for processing meat and poultry

Despite the numerous difficulties listed above, India's meat and poultry processing industry has a lot of room for expansion. Currently, there are just 6 grams of meat consumed daily per person, but by the end of the next ten years, that number will increase to 50 grams. The sector will experience tremendous growth thanks to the astounding rise in meat consumption.

Government Policies Promoting Pink Revolution In India

More than 700 billion dollars are currently spent on the poultry sector in India. It has been expanding at rates of 8 to 15% yearly. The Pink Revolution in India is supported and promoted by the Indian government as well. Below is a list of some situations where the government has backed a revolution.

1. The meat and poultry industry does not impose any income taxes or excise taxes.
2. There are no limitations on the export of chicken and chicken products.
3. The government offers transportation subsidiaries to some extent.
4. Foreign direct investment (FDI) restrictions have been removed, allowing 100% FDI to take advantage of market opportunities.
5. The government has launched a comprehensive plan for the modernization of slaughterhouses across the nation in order to keep an eye on the amount of wasted meat, quality standards, deterioration, and contamination of produce.

India's meat is imported from Malaysia, Thailand, Vietnam, Australia, Saudi Arabia, the United Arab Emirates, and Egypt. Punjab, Maharashtra, and Uttar Pradesh are the top producers of buffalo meat for export. The value added to the by-products of the slaughterhouse creates additional revenue, as do the costs associated with getting rid of those by-products, which can be reduced. Efficiencies in meat production from various animal species are increased by the use of better management techniques.